Manufacturers, I have been very curious as to what motivates you folks to design, test, and implement a certain type of mic? Do you follow certain market trends?

What do you see as the next 'big thing"? Variations of the classics seeming can last only so long before everyone has one (except me of course)....

So how do you keep fresh ideas while maintaining a high standard?

Not just mic guys, either....comments from anyone offering anything hardware related are welcomed....

Thanks